NEW YORK, April 27, 2017 /PRNewswire/ -- Zedge, Inc., (NYSE MKT: ZDGE), a global leader in smartphone personalization, today announced the launch of "Zedge Collections" a new brand distribution channel geared towards brands that want to offer Zedge's 33 million monthly active users a fully themed home screen experience centered around the brand and its core message. Sports Illustrated, ESPN's X Games and Entertainment One (eOne), the global independent film studio, are among the brands launching on Zedge's new channel. Each of their collections avail Zedgers with a rich assortment of personalization content (e.g. wallpapers, lockscreen wallpapers, app icons, widgets, ringtones, notification sounds and alarms) together with short form video and merchandising opportunities.
"Zedge is the go-to leader in smartphone personalization empowering people with the ability of exhibiting their aspirations and expressing their emotions with our extensive catalogue of personalization content. We are now extending this platform to brands, so they can access the home screen by offering their customers themed collections of exclusive content that amplify the brand's core values and messages," said Tom Arnoy, founder and CEO, Zedge. "Opening the home screen up to brands allows marketers to interact with their users in a native and organic fashion. Users check their phones and see their home screen content more than 100 times per day which speaks to the value of this real estate."
"The Zedge Collections channel allows us to get in front of loyal movie fans who are looking for new ways to personalize their phones with their favorite movie moments," said Joanna Miles, VP, Marketing, Films Canada at eOne. "Zedge wallpapers give movie lovers across Canada the ability to make movies part of their daily life."
Zedge has partnered with X Games, Sports Illustrated, World Series of Fighting, and the Washington Wizards to provide compelling content to users. A variety of movie content from eOne has been published in Zedge Collections, including "John Wick 2", "La La Land", "The Little Prince", "Blair Witch", "Now You See Me 2", and "Bad Santa 2". To date, these Zedge Collections have resulted in solid user engagement and impressive lead generation.
Forward Looking Statements
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About Zedge, Inc.
Zedge is a content platform, and global leader in smartphone personalization, with more than 250 million app installs and 33 million monthly active users. People use Zedge to make their smartphones more personal - to express their emotions, tastes and interests using wallpapers, icons, widgets, ringtones and more. The Zedge platform enables brands, artists and creators to share their smartphone personalization content with their fans in order to extend their reach, reinforce their message and gain valuable insight into how customers interact with their content.
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SOURCE Zedge, Inc.