Zedge (NYSE AMERICAN:ZDGE), a leading content platform for smartphone personalization, today announced the beta release of its marketplace, Zedge Premium, on iOS.
In addition to the wallpapers and ringtones Zedge fans already love, Zedge Premium will test Zedge’s users’ appetite for other content, including songs, videos and 3D-augmented reality figures. Zedge Premium is designed to offer artists a powerful new way to promote themselves and their creations to Zedge’s user base, and earn money while doing so. Artists will be able to choose to make their creations available for free, or to "lock" them, and earn money when users unlock them. Users will have a variety of options for unlocking content, such as watching a video ad, purchasing print on demand items such as phone cases and t-shirts, or redeeming Zedge Credits. Users can purchase Zedge Credits in packs, or can earn them by using the app.
“I am happy that we were able to move quickly and launch the Zedge Premium beta within three months of completing the Freeform acquihire,” said Tom Arnoy, CEO and co-founder of Zedge. “Until now, we have done a solid job meeting the needs of social creators who have built our impressive catalogue of user-generated content. Zedge Premium will provide an attractive solution for professionals and aspiring artists that want to gain exposure to our users and make money from their handiwork. It will take time for Zedge Premium to become a meaningful platform for artists and generate significant revenues, but we expect that, with investment, focus on continued development and iteration, it will, over the long haul, yield user and revenue growth by offering a broader portfolio of new and high quality content.”
Zedge Premium beta is currently available on iTunes and will be released in Google Play in the next several weeks. You can find Zedge Premium here - https://itunes.apple.com/app/id1086101495.
Forward Looking Statements
All statements above that are not purely about historical facts, including, but not limited to, those in which we use the words “believe,” “anticipate,” “expect,” “plan,” “intend,” “estimate,” “target” and similar expressions, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. While these forward-looking statements represent our current judgment of what may happen in the future, actual results may differ materially from the results expressed or implied by these statements due to numerous important factors. Our filings with the SEC provide detailed information on such statements and risks, and should be consulted along with this release. To the extent permitted under applicable law, we assume no obligation to update any forward-looking statements.
Zedge is a content platform, and global leader in smartphone personalization, with more than 288 million app installs and 33 million monthly active users. People use Zedge to make their smartphones more personal; to express their emotions, tastes and interests using wallpapers, icons, widgets, ringtones and more. The Zedge platform enables brands, artists and creators to share their smartphone personalization content with their fans in order to extend their reach, reinforce their message and gain valuable insight into how customers interact with their content.